Grupo Catedral: Breaking free to build their future on their terms

Grupo Catedral’s previous national management system, while sufficient for basic operations, lacked the sophistication needed for their growth ambitions. With a significant expansion on the horizon, including a new 69-room tower at Hotel Catedral, the need for robust tools to manage this growth and implement streamlined processes became paramount.

Grupo Catedral also recognized the evolving expectations of modern travelers, who increasingly value efficient and straightforward experiences, such as swift digital check-in. Enhancing communication with guests, both before and after their stays, was another key area for improvement. 

The addition of the new hotel tower presented a further challenge: effectively managing revenue and differentiating pricing between the existing and new accommodations, while clearly communicating the distinct concepts and experiences of each to their clientele.

Grupo Catedral’s introduction to Cloudbeds came through positive recommendations from fellow hoteliers who had already experienced the platform’s benefits. Driven by the desire to elevate their hotel operations, implement more effective processes, and simplify the guest journey, Grupo Catedral recognized Cloudbeds as the ideal solution. A key advantage they immediately saw was Cloudbeds’ ability to centralize the management of multiple properties on a single platform. 

“Cloudbeds allows us to control multiple properties which helps to have better processes, better internal reports, and make better decisions.” notes Francisco. This centralized control was crucial for enhancing workflows and gaining valuable business insights.

They also sought a system with extensive integration capabilities to accommodate future channel expansion and the incorporation of revenue management tools. As Rodrigo Valle, Commercial Director at Grupo Catedral, puts it, “We wanted flexibility and a system where if we wanted more channels in the future, it would not require a personalized integration.” This need for flexibility also extended to the need for better data-driven decision-making: “If we do not have accurate reports, we cannot have control of the business. And if we cannot have control of the business, we cannot improve it, we cannot make changes.”

Cloudbeds met these needs with a flexible, cloud-based system accessible on any device, offering extensive connectivity for diverse business requirements and crucial support for revenue management and price differentiation when introducing new room types or hotel concepts.

Grupo Catedral has seen significant positive transformations, particularly in its operational efficiency. As Francisco puts it,

Cloudbeds helps us to implement processes more effectively, in line with what the traveler is currently looking for. It’s been instrumental in helping us grow.

Whistle for Cloudbeds’ digital check-in functionality has significantly reduced client wait times, contributing to a smoother and more satisfying arrival experience. Communication has been enhanced, fostering better internal collaboration and enabling more effective engagement with guests before and after their stays.

Cloudbeds’ centralized platform has proven invaluable for managing Grupo Catedral’s growing portfolio, providing the necessary control and insights for continued expansion. 

Cloudbeds has also played a key role in implementing effective revenue management strategies, which has been especially valuable with the addition of the new hotel tower and its unique concept.

Without a program like Cloudbeds, we wouldn’t have been able to handle revenue management and price differentiation as easily as we did.

The ability to seamlessly connect external revenue management applications made the process even more efficient. And because Cloudbeds is cloud-based, staff can access the system from anywhere—a feature Valle also highlights: “Cloudbeds is easy for everyone to learn, accessible from anywhere, and highly compatible with the applications we need.”