Global leaders join forces to provide hoteliers with critical market performance insights for smarter decision-making
San Diego, CA – Cloudbeds, the premier hospitality management software platform, has today announced a data automation agreement with STR, a CoStar Group company – the leading provider of premium data benchmarking, analytics, and marketplace insights for the global hospitality industry.
Through a seamless data exchange from Cloudbeds to STR, users will be able to track trends in occupancy, average daily rate (ADR), revenue per available room (RevPAR), and other essential metrics directly within their STR dashboard, facilitating data-driven decision-making.
Adam Harris, CEO of Cloudbeds, added: “This collaboration with STR is a game-changer for the hospitality industry. By integrating real-time data from Cloudbeds to STR, we are providing hoteliers with the tools they need to stay ahead of the competition, drive profitability, and enhance the guest experience.”
Key benefits of the partnership:
- Seamless data exchange: Through an API integration, Cloudbeds customers will gain direct access to STR’s extensive market data, empowering them to benchmark their hospitality performance.
- Enhanced market insights: Hoteliers can harness STR’s robust benchmarking data to better understand market trends.
- Data-driven decisions: The integration will enable hoteliers to make more informed decisions regarding operations, marketing, and revenue management through real-time performance insights.
- Optimized Revenue Strategies: By utilizing comprehensive market data, hoteliers can adjust pricing strategies dynamically, capitalize on demand spikes, and improve their competitive position.
The integration is available today to shared customers of STR and Cloudbeds. Both Cloudbeds and STR are committed to providing ongoing support and education to help hoteliers fully leverage the data automation.
To learn more, visit Cloudbeds at HSMAI Commercial week and HITEC in Indianapolis, June 16th to June 19th, 2025.
About Cloudbeds
Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics.
Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System and Channel Manager (2021-2024) by Hotel Tech Report, World’s Best Hotel PMS Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte’s Technology Fast 500 in 2023. For more information, visit www.cloudbeds.com.
About STR
STR is the global leader in hospitality data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a robust global presence with regional offices strategically located in Nashville, London, and Singapore. In October 2019, STR was acquired by CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets. For more information, please visit str.com and costargroup.com.
Published on 11 June, 2025 | Updated on 20 October, 2025
