There are a lot of terms in the new era of travel discovery. Here we break down some of the most important ones used in the report.
Terms used in the report
Agentic AI
AI that goes beyond giving answers to taking action (e.g., booking a hotel or planning a trip).
Average Position
The mean ranking position a hotel appears at when it’s included in AI-generated responses.
Average Rank
The average position a hotel appears in AI-generated recommendations across multiple searches.
Citation
A link (URL) that the AI includes as a source when recommending hotels.
Detection Rate
How frequently a hotel is detected or mentioned by AI chatbots in response to user queries.
A hotel’s overall online presence across websites, social media, OTAs, blogs, forums, and video platforms.
Domain
The main website address where a citation comes from.
GEO (Generative Engine Optimization)
The process of improving visibility in AI-generated results by optimizing content and citations across trusted online sources.
Mention
Each time a citation URL appears in an AI-generated response. One URL can have many mentions if it shows up in multiple results.
SEO (Search Engine Optimization)
The process of optimizing online content so it ranks higher in traditional search engines.
Sentiment Keywords
Common words and phrases that shape the overall tone of AI-generated responses about a property, influencing how it’s perceived.
Sentiment Score
Numerical rating (0–100) reflecting the overall tone of AI-generated content about the property, based on available online information.
Source URL
The full web address (link) of a page where information comes from.
Unique Citations
Total number of distinct source URLs (like blogs, OTAs, forums) mentioning a hotel.
Visibility Score
How often and how highly your brand appears in AI-generated search results. It combines detection rate (frequency) and average rank (position).
