Reputation Management

From feedback to five-star stays.

Because “hope they liked it” isn’t a feedback strategy. Hotels with higher ratings can charge more, and with centralized insights and faster response times, you can turn guest sentiment into real pricing power.

Schedule a demo

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Build lasting revenue from every review

One reputation, every channel.

81% of travelers read reviews before booking. What they see matters. Cloudbeds pulls guest feedback from Booking.com, Expedia, Airbnb, Vrbo, Google, and more into one clean dashboard. Get notified instantly so you can reply, analyze, and act — all in one place.

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Reputation that drives revenue.

A one-point boost in review scores can mean charging up to 11% higher rates. With AI engines now indexing reviews, your reputation not only influences guests at the final booking stage but also drives your visibility from the start.

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Thoughtfulness, at scale.

89% of guests say thoughtful replies improve their impression of your property. With built-in AI sentiment analysis, easily pinpoint what guests love and what to improve, from breakfast to check-in. Our instant reply tool allows you to respond to reviews quickly, personally, and on-brand — saving hours of work and protecting your online reputation.

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Victor Menor, Operations Manager at Flor Parks

Since switching to Cloudbeds, we’ve been able to drive more reviews on Google, boosting our credibility with potential guests. In just three months, we received 50 new guest reviews on Google—a 17% increase from before!

Victor MenorOperations Manager, Flor Parks

See how they’re crafting the perfect stay

Fully integrated booking engine & channel manager

11%

of monthly bookings from Google Free Listings

17%

increase in online reviews

Centralized Review Management

Your reputation shouldn’t live in a dozen browser tabs. Unify every review in one place to listen, understand, and respond with speed.

Unified dashboard for all guest reviews

Monitor reviews by channel, understand guest sentiment, and respond quickly — all in one place.

Automatic import of reviews

Reviews are automatically retrieved from all the distribution channels you’re connected to.

Real-time notifications of reviews

Receive real-time notifications for any newly received reviews. Stay engaged with your guests, respond faster to feedback, and keep your property’s reputation strong.

Advanced filters

Filter reviews by property, channel, theme, or sentiment.

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AI-powered responses

Stop typing the same replies. Our AI drafts on-brand responses for you to review and post in seconds. Save time. Stay you.

AI-generated draft replies

AI-generated replies — tailored to review content, your brand, tone, and context — improve your business’s star ratings, web reputation, and conversions.

Personalization options

Edit or approve any auto-generated text based on your required tone, voice, and preferred language — before posting.

Airbnb-specific context

View both public reviews and private notes from guests on Airbnb, and leave your own review with a public comment and a private note.

Consistent, branded tone

AI-generated responses ensure your brand voice and tone is consistent across all responses.

Saves hours by reducing manual work

Reliable AI-powered responses and easy editing save your team time.

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Guest Sentiment & Insights

Go beyond the star rating. Our AI uncovers the why behind your reviews, showing you what guests truly love and where to focus your efforts.

AI-driven sentiment analysis beyond star ratings

See a clear, data-driven overview of what guests appreciate the most, and which areas may need improvement.

Automatic tagging of emotions

Guest sentiments are automatically tagged and color-coded as positive (green), neutral (gray), or negative (red).

Detection of top 10 recurring guest themes

Up to 10 dynamic categories are shown, such as “Check-in,” “Noise,” or “Wi-Fi.”

Trend tracking

Monitor guest sentiment trends across time periods and categories, such as cleanliness, staff, amenities, etc.

Detailed reporting

Focus your operational efforts where they matter most, with detailed reporting that turns insights into action.

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Go from reading feedback to building a reputation that fills rooms.

Stop leaving money on the table. See how Reputation Management connects every piece of guest feedback to a measurable impact on your bottom line.

Book a demo

Real stories.
Real results

“I don’t have to check five different systems because Cloudbeds is my booking engine, website, channel manager, PMS, and revenue management tool.”

Marco Leibundgut

Co-owner and Host at Bogentrakt

“Cloudbeds is becoming extremely valuable for our properties. We’ve been able to shift our distribution mix towards more direct bookings. So far, we have seen a 6.6x return on investment.”

Sahad Kassam

Head of Asset Management at Roadside Hospitality

“With Cloudbeds I have a system that’s both easy to use and robust, helping me provide an exceptional and safe experience for my guests.”

Annie Coe

Owner of The Cabot Lodge

“Having Cloudbeds changed our user and hotel management experience at our hotels. It’s very simple to both implement and use, and allows us to have a clear vision of how the hotels are doing no matter where we are.”

Florencia Le Rose

Co-owner of Up Hoteles

Resources to help you build what’s next

See all resources

BlogPMax for Travel Goals: Maximizing direct bookings with AI-powered ads

BlogWhat is hotel metasearch marketing? The complete guide for lodging properties

BlogReclaim lost revenue: How hotel retargeting ads capture direct bookings

FAQs

Why reputation management?

Your guests’ perception of their stay significantly influences the decision-making process of other potential customers who are looking to book properties like yours for their upcoming trip. Guests’ reviews describe your customers’ experience, highlighting your services, amenities, and facilities, which can make all the difference in whether another traveler decides to book your property or not.
It is important to have the appropriate reputation management tool to efficiently manage your guests’ reviews and maintain optimal guest satisfaction.

What are the benefits of using Cloudbeds Reputation Management?

Improved online reputation:

By efficiently managing feedback and actively engaging with guests, hotels can boost their online star ratings and attract more bookings.

Enhanced guest experience:

Collecting and acting on guest feedback helps hotels identify areas for improvement and deliver a better overall experience.

Time savings:

Automation of surveys, alerts, and certain response elements helps hotel staff save time, allowing them to focus on other daily operations.

How does Reputation management boost revenue?

Hotels with higher review scores can charge up to 11% more per booking. By replying thoughtfully and improving faster, you boost both trust and pricing power.

What platforms does Cloudbeds Reputation Management pull reviews from?

Booking.com, Expedia, Airbnb, Vrbo, Google, and more — all automatically imported into your dashboard.

How does the sentiment analysis feature work?

The Sentiment Analysis feature provides a clear, data-driven overview of what guests appreciate the most, and which areas may need improvement. By analyzing guest reviews across Booking.com, Expedia, Airbnb, and Google, Cloudbeds AI helps you identify patterns in feedback, so you can focus your operational efforts where they matter most.

To make this information actionable, reviews are automatically grouped into three insight types:

Top strengths: what guests consistently praise.
Areas for improvement: what guests are regularly mentioning as negatives.
Dynamic categories: up to 10 most mentioned topics, such as breakfast, location, cleanliness, etc., marked as positive, neutral, or negative.

Does Cloudbeds Reputation Management work for multiple properties?

Absolutely. Advanced filters let you view reviews by property, channel, theme, or sentiment, so multi-property operators stay in control without the chaos.