CAOBA: For hotels too special for spreadsheets (and soulless OTAs)

Prior to adopting Cloudbeds, CAOBA manually updated its listings using Excel macros to verify availability and maintain open calendars.

“We were spending countless hours manually updating availability, and as we grew, it became clear that this approach wouldn’t be sustainable,” says Antonio. “We needed a solution that could handle our growth without adding complexity.”

Upon identifying the need for a scalable, automated system to help streamline operations and improve booking efficiency, Cloudbeds was CAOBA’s solution of choice. 

We evaluated multiple solutions, but Cloudbeds was the clear winner. Its features, flexibility, and automation capabilities perfectly matched our needs of wanting to provide hoteliers with control over guest interactions while automating processes on our end.

Cloudbeds’ intuitive platform significantly reduced property onboarding time for CAOBA. While standard onboarding times currently average 1 to 4 weeks depending on the hotelier’s readiness, some partners master the Cloudbeds system within a week.

“Some of our partners are up and running in just a week, which is a game-changer,” notes Antonio. “Cloudbeds’ ease of use has significantly reduced onboarding friction.”

This is further supported by Cloudbeds’ powerful educational resources that have made training seamless for both CAOBA staff and partner properties. With specific CAOBA representatives for each region, it’s imperative they are fully trained on Cloudbeds prior to partner interactions. This helps each team member aid property owners to become better and faster with tasks.

“When we have someone coming onboard, we train them on Cloudbeds University and the learning platform to reinforce their knowledge,” shares Antonio. “It takes less than a week to become properly trained and when we need to configure or implement something new with the team, it’s also easy to do.”

Unlike traditional OTAs, CAOBA offers travelers the unique ability to filter accommodation based on architecture, style, and guest experiences. Cloudbeds’ flexible system supports this high level of customization, enabling guests to find properties tailored to their preferences.

”Cloudbeds helps us categorize properties in ways that make it easier for travelers to find exactly what they’re looking for,” says Antonio.

Furthermore, Cloudbeds supports CAOBA in maintaining personalized and seamless guest bookings, with reservations handled directly by the hotelier, and its integration further enhances CAOBA’s consulting services, offering hoteliers a holistic approach to boost their digital presence through SEO tactics, professional photography, and branding.

“Our goal is to empower hoteliers, not replace them,” says Antonio. “Cloudbeds allows us to enhance their digital presence while keeping the guest experience personalized.”

Since implementing Cloudbeds, CAOBA has seen a 200% increase in property conversions, significantly expanding its portfolio while maintaining an efficient workflow.

“We’ve been able to scale rapidly without compromising quality. Cloudbeds is bringing all this power to our business,” says Antonio.

Cloudbeds’ reporting tools enable CAOBA to optimize pricing strategies, monitor booking trends, and enhance revenue management. The ability to track KPIs also ensures consistent business growth and improved ROI for its partners.

“Cloudbeds properties have a better position on our website because of the PMS,” says Antonio. “It brings more value and more awareness to potential guests as we continue to leverage Cloudbeds’ technology. We are better equipped and able to increase visibility and profitability to properties using Cloudbeds, than to others using a different PMS or not using a PMS at all.”

With Cloudbeds playing a key role in its continued growth, the brand aims to expand to 1,000 properties by 2025. By empowering property owners and hoteliers, CAOBA distinguishes itself from traditional OTAs while solidifying its status as an industry leader.