Digital Marketing Solution

Digital marketing that helps you win the search and own the booking

20% higher RevPAR starts with smarter direct bookings. Reach the right guests, drive them to your site, and turn every click into revenue with Cloudbeds Digital Marketing. It’s a direct booking strategy that puts you back in command.

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Control your narrative, build trust, and convert interest into revenue at every stage

Inspire their next trip. Make sure it’s with you.

Use AI-driven PMax ads to reach travelers across Google’s ecosystem — from YouTube to Gmail. Capture their imagination and win bookings before OTAs even join the fight.

Outshine the competition when it matters most.

Dominate Metasearch results where 94% of travelers compare rates, and use your stellar online reputation to make your property the only choice.

Turn lookers into bookers and claim the revenue you deserve.

Funnel guests to your high-conversion website to secure the booking, and use intelligent retargeting to bring back anyone who hesitates.

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Partnering with Cloudbeds has been a game changer for Plaza la Reina. In just 3 months we saw an 8x ROI on Metasearch and a 24x ROI on Retargeting, with guests staying longer — exactly what we aim for. The results have been measurable and meaningful, we couldn’t be happier!

Philippe D’Angelo,General Manager of Plaza la Reina, Los Angeles

See how they’re crafting the perfect stay

54%

of revenue from direct bookings

ROI on marketing spend

High review scored on top OTAs

Metasearch

94% of travelers use metasearch to compare hotel rates. Subscribe, create, fund, and manage your metasearch campaign with a simple and effective interface in just a few clicks.

Visibility on Google

Capture demand where searches begin with high-visibility placements across Google Hotel Ads and Google Travel Promotion Ads (TPA).

Rate parity tools to showcase your best direct price

Regularly compare your direct rates with OTAs to ensure your booking engine offers the lowest price.

Seamless integration with the Cloudbeds Booking Engine

Decide on your budget to invest and the desired visibility from the Cloudbeds Booking Engine.

Retargeting

Travelers engage with an average of 33 touchpoints before booking a trip. Leave none behind by using the power of AI to retarget guests who intended to book but didn’t get around it.

Build retargeting campaigns in seconds

Using our AI builder, create eye-catching ads with enticing copy that draw guests back to their booking.

Simplified bidding

You decide how much budget to spend, and how much visibility you want, our system takes care of the rest. Track your success and ROI on the dashboard.

Hotel PMax

Attract new guests across the entire Google ecosystem — Search, YouTube, Maps, and more — with AI-powered advertising that does the hard work for you.

One campaign across Google’s ecosystem

Reach the right audience across the entire Google ecosystem — Google Search, display, YouTube, Gmail, Maps.

AI-powered optimization

Automatically adjust bidding and creative delivery in real time to maximize conversions.

Customizable creative assets with AI-generated suggestions

Define your tone, voice, images, and ad copy with optional AI-generated suggestions.

Real-time travel intent targeting with Google’s signals

Reach high-intent travelers across multiple touchpoints with Google’s travel signals, dynamic asset creation, and real-time optimization.

Campaign Management & Insights

Forget dozens of tools and dizzying acronyms. One intelligent platform puts the power of a full-funnel marketing strategy and actionable insights back in your hands.

Full-funnel marketing from one platform

Control your entire digital marketing strategy across multiple sites and platforms for maximum exposure.

Centralized dashboard for budget and performance tracking

Manage budgets, set goals, and track how your digital marketing solutions are boosting direct bookings.

Real-time reporting

Refine strategy and ROI with a Booked Revenue and Reservations report, a list of all direct reservations in the Reservations Activity chart, and a quick overview of each campaign running.

AI-driven automation to save time and maximize impact

Build campaigns in seconds, simplify bidding, and get actionable insights without breaking a sweat.

What if your marketing knew what guests wanted before they did?

The future of hospitality isn’t just about reacting to demand. It’s about creating it. By integrating our Digital Marketing Suite into a unified Revenue Marketing Solution, Cloudbeds will soon empower you to proactively generate demand and pilot your business with an entirely new level of intelligence. 4 billion data points per hour. One goal: your growth.

Take back what’s yours

Own your guest journey and put more of your revenue in your pocket. Cloudbeds Digital Marketing gives you the arsenal to drive direct bookings.

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Real stories.
Real results.

“Having Cloudbeds changed our user and hotel management experience at our hotels. It’s very simple to both implement and use, and allows us to have a clear vision of how the hotels are doing no matter where we are.”

Florencia Le Rose

Co-owner of Up Hoteles

“Everything is smoother with Cloudbeds. Our channel manager, PMS and Booking Engine are fully integrated.”

Victor Menor

Operations Manager at Flor Parks Hotel

“I was literally on a beach, taking decisions thanks to the real-time data on Cloudbeds, ensuring that the business was able to maximize on opportunities. Thanks to the automation, I didn’t have to do too much.”

Sanj Gidda

Director of the George Street Hotel and Bocardo Hotel, Oxford

“Cloudbeds, we have historical data that we can use to look forward. We’re able to be more involved in the market than we were previously. It’s such a powerful thing to have at my fingertips.”

Courtney Driessen

Lodging and Revenue Manager at Fireside Resort Jackson Hole

“Cloudbeds is intuitive and easy-to-use. Everything is one place. This is important because if you lose time, you lose money.”

Priscilla Ulloa

Operations Manager

Resources to help you build what’s next

See all resources

BlogPMax for Travel Goals: Maximizing direct bookings with AI-powered ads

BlogWhat is hotel metasearch marketing? The complete guide for lodging properties

BlogReclaim lost revenue: How hotel retargeting ads capture direct bookings

FAQs

What is a hospitality marketing solution?

A hospitality marketing solution is a comprehensive, hospitality-focused set of features, strategies, and tools designed to help businesses in the hospitality sector boost online visibility, attract and engage more guests and drive bookings — and ultimately revenue.

How can hospitality businesses improve their online presence?

1. Develop a functional and captivating, seo-optimized hotel booking website:

Create a visually appealing and user-friendly website that attracts and engages visitors.
Ensure website functionality for direct bookings with a seamless and efficient booking process directly on the website.
Optimize the website for search engines by implementing “Search Engine Optimization” (SEO) best practices; using relevant keywords, optimizing website structure, and creating valuable content.

2. Leverage customizable and accessible website templates:

Utilize professionally-designed templates that match their brand: customization allows for a unique and recognizable online identity, reinforcing brand awareness and potentially attracting guests who resonate with the brand’s aesthetic.
Ensure accessibility across all devices (mobile, tablet, and desktop): providing a consistent and functional experience on all devices is crucial for reaching a wider audience and catering to the diverse ways people browse the internet.
Implement ada accessibility features: integrating solutions like “audioeye ada accessibility integration” demonstrates inclusivity and ensures the website is usable by individuals with disabilities, potentially expanding the customer base and adhering to accessibility standards.

3. Enhance property searchability with SEO:

Focus on SEO best practices: this reinforces the importance of ongoing SEO efforts to improve organic visibility in search engine results. Higher rankings mean more potential guests will find the property when searching for relevant terms.

4. Utilize digital marketing tools for promotion and tracking:

Implement tracking pixels from platforms like Google: This allows businesses to effectively market their property to their target audience through targeted advertising, track user activity on their website, and measure the success of their marketing campaigns in terms of conversions. This data-driven approach helps optimize marketing spend and strategies.

How can Cloudbeds’ hospitality marketing solution improve digital marketing strategies?

Centralized control and efficiency:
Cloudbeds streamlines digital marketing efforts by consolidating various powerful tools and functions into one intuitive platform. This reduces complexity and allows hospitality businesses to manage their online presence more efficiently.

Full-funnel approach:
Cloudbeds covers all stages of the customer journey, from initial awareness to booking, ensuring a consistent and effective message across different touchpoints.

Enhanced online visibility:
Cloudbeds empowers hoteliers to control digital marketing strategy across multiple sites and platforms. This ensures maximum exposure to potential guests.

Improved website performance:
Cloudbeds offers functional and captivating hotel booking websites that are SEO-optimized. SEO optimization increases discoverability, while a well-designed website enhances the booking experience.

Data-driven optimization:
The platform provides smart insights, reporting & real-time optimization, empowering businesses to track performance, analyze data, and make informed decisions to maximize ROI.

AI-powered automation:
Cloudbeds leverages AI to maximize ROI and build successful retargeting campaigns in seconds. AI simplifies complex tasks like bidding and optimization, making effective marketing more accessible, even without extensive marketing expertise.

PMS Integration:
The Digital Marketing Solution is seamlessly PMS-integrated, streamlining data flow and improving overall operational efficiency.

How can a hotel marketing solution help me compete with OTAs?

Boosting direct bookings: Through an optimized website, best rate guarantees, exclusive offers, and loyalty programs.

Increasing online visibility: Via SEO, PPC, social media marketing, content marketing, and metasearch management to appear prominently where guests search.

Improving guest engagement: Using Customer Relationship Management systems and email marketing for personalized communication and repeat bookings that lead to guest loyalty.

Retargeting potential guests: Reaching those who visited your site but didn’t book.

Providing data-driven insights: Tracking performance and offering real-time price comparisons to optimize your strategy.

How can Cloudbeds’ hospitality marketing solution improve guest experiences?

Cloudbeds’ hospitality marketing solution can improve guest experiences in several ways:

Personalized communication: By integrating with guest data, it allows for tailored messaging before, during, and after their stay, making guests feel more valued and understood. For example, initiatives like sending pre-arrival emails with relevant information or post-stay thank you notes with personalized offers are highly effective.
Seamless booking process: An intuitive and mobile-friendly direct booking engine, a key component, ensures a smooth and hassle-free reservation experience, reducing frustration and increasing satisfaction from the outset.
Targeted offers and promotions: Understanding guest preferences and past behavior allows for the delivery of relevant offers and promotions that enhance their stay and make them more likely to return.
Improved online reputation management: By facilitating the monitoring and responding to online reviews, hotels can address concerns promptly and demonstrate a commitment to guest satisfaction, influencing future guests positively.
Enhanced website experience: Professionally designed and user-friendly websites provide easy access to information and services, making it simpler for guests to plan their stay and find what they need.
Direct communication channels: Features that enable direct communication can allow for quicker responses to inquiries and requests, improving service and guest satisfaction during their stay.
Building loyalty: By facilitating personalized follow-ups and targeted loyalty program communications and email campaigns, Cloudbeds helps foster stronger relationships with guests, encouraging repeat bookings and positive word-of-mouth.
Accessibility: Ensuring websites are ADA compliant (like through Audioeye integration) creates a more inclusive experience for all potential guests.

In essence, Cloudbeds’ marketing solution helps hotels understand their guests better, communicate with them more effectively, and provide a more personalized and seamless journey, ultimately leading to improved guest satisfaction and loyalty.

How can Cloudbeds’ hospitality marketing solution optimize marketing efforts?

Cloudbeds’ hospitality marketing solution optimizes marketing efforts by providing a centralized and data-driven platform that enables hoteliers to:

Centralize control: Manage various marketing channels (website, metasearch, retargeting, social media) from a single dashboard, reducing the need to juggle multiple platforms and saving time.
Automate campaigns: Utilize AI-powered tools to create and launch effective campaigns (like retargeting) quickly, even without extensive marketing expertise.
Target the right guests: Leverage guest data and tracking pixels to target specific audiences with relevant messaging across different platforms.
Increase direct bookings: Optimize the direct booking process on their website and implement strategies to encourage guests to book directly, reducing OTA commissions.
Enhance online visibility: Improve search engine rankings (SEO) and manage presence on metasearch engines (Google Hotels, Trivago, TripAdvisor) to reach more potential guests.
Re-engage potential guests: Implement retargeting campaigns to bring back website visitors who didn’t complete a booking.
Track performance and ROI: Monitor key metrics, generate reports, and gain insights into campaign effectiveness to make data-driven decisions and maximize return on investment.
Optimize pricing: Gain real-time price visibility to compare direct rates with OTAs and adjust pricing strategies to remain competitive and drive direct bookings.
Forecast demand (coming soon): Soon integrating with their Revenue Marketing Solution to leverage data for proactive demand generation.

In essence, Cloudbeds streamlines workflows, automates tasks, provides valuable insights, and empowers hoteliers to execute more targeted and effective marketing strategies, ultimately leading to increased bookings and revenue.