Set prices with purpose.

Your pricing strategy shouldn’t be an afterthought; it should be one of your strongest levers for growth. Whether you’re new to revenue management or just tired of relying on gut instinct, this guide gives you the clarity and structure to build rate plans that actually work for your business.

Inside, we break down the core types of rate plans, share real-world pricing strategies, and help you evaluate what’s working (and what’s not). With practical examples and expert advice, you’ll be ready to set prices that drive both bookings and profitability.

Download to learn:

• The 4 core rate plan types with examples

• 7 effective pricing strategies used across the industry

• How to measure ROI and performance

• Key questions to refine your pricing strategy