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How does your hotel stack up?

2025 state of independent lodging report

SOIL 2025 PR coverage

What's inside

How are independent hotels really performing — and how does your property compare? The 2025 State of Independent Lodging Report offers a global snapshot of key performance trends, traveler behavior, and the biggest opportunities ahead.

Based on nearly 40 million bookings across 20,000+ independent properties in 150 countries, this year’s report is your guide to navigating a more competitive, cost-conscious, and unpredictable market. As branded hotels continue to grow their footprint, independents must optimize every aspect of their business to stay agile and stand out.

Download the report to discover:

  • How your occupancy, ADR, pace, and booking window compare

  • The top six trends shaping independent lodging in 2025

  • What today’s travelers expect — and how to meet them

  • Strategies to drive performance across marketing, revenue, and operations

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  • Cloudbeds Best PMS 2025 Finalist
  • Cloudbeds Best Channel Manager 2025 Finalist
  • Cloudbeds Hoteliers Choice Awards 2025
  • Cloudbeds Best All in One Hotel Management System 2025
  • Cloudbeds Best Places to Work 2025
  • Whistle for Cloudbeds HotelTechReport rating
  • Cloudbeds Deloitte rating
  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner
  • Cloudbeds Best PMS 2025 Finalist
  • Cloudbeds Best Channel Manager 2025 Finalist
  • Cloudbeds Hoteliers Choice Awards 2025
  • Cloudbeds Best All in One Hotel Management System 2025
  • Cloudbeds Best Places to Work 2025
  • Whistle for Cloudbeds HotelTechReport rating
  • Cloudbeds Deloitte rating
  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner

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Cloudbeds is an independent hospitality software developer. Cloudbeds partners with many brands, but makes no claims upon their trademarks. All trademarks contained herein belong to their respective owners and registrations.