Make metasearch your secret weapon.

Metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago play a growing role in how travelers find and compare hotels. But for many properties, metasearch still feels confusing, technical, or out of reach.

This guide is here to change that.

Whether you’re looking to reduce reliance on OTAs, increase direct bookings, or expand your visibility online, metasearch marketing is one of the most powerful — and often underused — tools available to hoteliers. We’ll walk you through how it works, where to start, and what strategies actually drive results.

Download to learn:

• What metasearch is and how it fits into your digital marketing mix

• How metasearch engines and ads actually work

• The six leading metasearch platforms for hotels

• Tips and strategies to drive visibility and direct bookings

• What you need to get started with metasearch today