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First impressions happen long before check-in.

Establishing an online presence standard operating procedures

Establishing an online presence standard operating procedures

What's inside

Before guests ever walk through your doors, they meet you online. Your website, booking engine, and search visibility are now essential parts of the hospitality experience and they deserve the same attention as your front desk or housekeeping.

This SOP helps you build a consistent, professional, and optimized online presence. From SEO and booking engine tips to Google tools and tracking, you’ll get step-by-step guidance and ready-to-use checklists for every phase of your digital operation.

Download to see:

  • Website and SEO tools to improve visibility

  • Booking engine tips that drive direct revenue

  • How to set up and interpret Google Ads and Analytics reports

  • Free checklists for SEO, booking engine setup, and performance tracking

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  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner
  • Cloudbeds Best PMS 2025 Finalist
  • Cloudbeds Best Channel Manager 2025 Finalist
  • Cloudbeds Hoteliers Choice Awards 2025
  • Cloudbeds Best All in One Hotel Management System 2025
  • Cloudbeds Best Places to Work 2025
  • Whistle for Cloudbeds HotelTechReport rating
  • Cloudbeds Deloitte rating
  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner

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Cloudbeds is an independent hospitality software developer. Cloudbeds partners with many brands, but makes no claims upon their trademarks. All trademarks contained herein belong to their respective owners and registrations.