Guide

Hotel Revenue Marketing

The impact of PMS design on hotels

The TL;DR

A PMS should empower, not exhaust. Our UX Report reveals how hotel staff really feel about their systems and what better design means for operations.

The hospitality industry is at a crossroads. Hotels are struggling to find and retain qualified staff, driving up wages, affecting guest experience, and cutting into profitability. 


As of today:

76%

of hotels report staffing shortages (AHLA)

40%

average churn rate in hospitality (Cloudbeds)

20%

increase in wages from 2019 to 2024 (AHLA)

5

weeks to fill open positions (Skift)

To address these challenges, hotels must turn to technology and automation. However, poorly designed, complicated systems require long training and adoption periods, creating barriers to onboarding and upskilling.


At Cloudbeds, we have always recognized that user-centered technology fosters greater productivity and efficiency for hotels.

But we wanted to dive deeper.

Specifically, we wanted to understand how hotel employees feel about the property management system they use, whether it’s ours or another provider’s. How easy is it to learn? How does it impact their work? What are the benefits of a positive user experience, and what risks are posed by a poor one?

To do this, we partnered with NYU professors and a leading market research firm to conduct a survey of 500 hotel employees and looked inward at our own UX methodology to see the real-time impact of PMS UX on hotel operations and the key functions that empower frontline employees and managers on a day-to-day basis.

To qualify, participants needed to be currently or recently employed by an independent hotel or hotel group and required to use a PMS regularly in their work (this survey was PMS-agnostic). 

Your PMS shouldn’t hold you back.

Discover the importance of PMS user experience.

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  • Cloudbeds Best PMS 2025 Finalist
  • Cloudbeds Best Channel Manager 2025 Finalist
  • Cloudbeds Hoteliers Choice Awards 2025
  • Cloudbeds Best All in One Hotel Management System 2025
  • Cloudbeds Best Places to Work 2025
  • Whistle for Cloudbeds HotelTechReport rating
  • Cloudbeds Deloitte rating
  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner
  • Cloudbeds Best PMS 2025 Finalist
  • Cloudbeds Best Channel Manager 2025 Finalist
  • Cloudbeds Hoteliers Choice Awards 2025
  • Cloudbeds Best All in One Hotel Management System 2025
  • Cloudbeds Best Places to Work 2025
  • Whistle for Cloudbeds HotelTechReport rating
  • Cloudbeds Deloitte rating
  • Cloudbeds Airbnb partner
  • Cloudbeds Expedia partner
  • Cloudbeds Booking.com partner

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Cloudbeds is an independent hospitality software developer. Cloudbeds partners with many brands, but makes no claims upon their trademarks. All trademarks contained herein belong to their respective owners and registrations.