Hotel Trader

Hotel Trader connects hotels directly with a growing list of 140+ global travel partners without using any third-party intermediaries since we are integrated directly into your system (like PMS or CRS).

We provide transparency and insights into the buying behavior of each client, showing hotels the client names and giving hotels the autonomy to choose who to distribute to.

It is a free platform, there are no transaction fees, commissions, or other costs, just net rates.
With Hotel Trader, every partner benefits from the same rate codes/plans and commercial conditions, ensuring rate parity.

Hotel Trader makes it easy for hotels and travel partners to work together at scale, while not sacrificing their freedom to choose or control where their rates are going. Instead, our platform empowers hotels and clients to engage directly and fully informed.

We do this by focusing on 3 pillars:

1. Connectivity – single source from the CRS only, no intermediaries, full automation, HT does the heavy lifting and centralizes reconciliation.

2. Transparency – end to end, on reservations, including on the elements that determine a partner’s buying behavior (aver LOS/LT/ADR, propensity to cause parity violation), assess and choose channels based on these elements.

3. Conversion – these items combine to form the 3rd pillar. beyond facilitating distribution, we put an emphasis on conversion, exposing all data points that are necessary and useful in creating and executing on strategies to truly make an impact when hotels need it most.