In March 2021 Google made a game-changing announcement that they are introducing free booking links in Google Hotel Search and Cloudbeds was one of the first to offer this product to properties around the world. This new feature has the potential to bring a major change to the online distribution landscape and impact the way travelers find and book their stays.
We’re joined by experts from Google and distribution specialists from Cloudbeds to discuss what this change means to hoteliers and how can they leverage this change most effectively.
Learn about this new opportunity to drive more direct bookings directly and forego costly commission fees charged by OTAs.
Speakers
Cliff Galitz
Partner Development Manager, Google
Cliff has an MBA from the Kellogg School of Management at Northwestern University and a bachelor’s degree in engineering from Purdue University. He works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
Jeremee Peters
Product Manager Distribution, at Cloudbeds
Jeremee is a Product Manager at Cloudbeds overseeing channel distribution and API connectivity. She’s a Harvard graduate with over 8 years of experience at the corporate, nonprofit, and startup levels. As a Product Manager, Jeremee lives in the space between business and technical operations, bridging the gap between stakeholders and the technology required to execute their visions. In her free time, the Las Vegas native loves playing beach volleyball, cooking, and traveling.
More resources
Google’s Free Booking Links: what are they and how to get your hotel ranked
Free Booking Links: how Cloudbeds gives you access
Travel Insights by Google
Google Trends
Google Hotel Search – FAQ and Troubleshooting
Published on 9 June, 2021 | Updated on 17 June, 2021
